It Crowdfunding Lab is a session to discover how the participatory funding can help to creators and artists to do reality his projects. We Will present the keys to launch a campaign of crowdfunding, tricks to increase your possibilities of success and errors that do not have to commit. We Will see examples of bands of musician that have achieved to fund his albums of musician, his videoclips and his tours of concerts with a campaign of crowdfunding. We Will count with the participation of the group Las Tope Dramáticas, that will explain at first hand the campaign of crowdfunding that launched to fund his first disk and will share his experience on how connected with his community and announced his project. Come to discover what nobody has explained to you about crowdfunding and let Ulule inspire you with examples of people that want to give life to their ideas.

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Marta Antúnez

Marta Antúnez is the General Manager of Ulule in Spain, Ulule is the biggest crowdfunding platform in Europe with more than 20.000 projects funded by more than 87 million euros. Marta has more than 12 years of experience in Management, Operations and Strategy and has co-founded 2 start-ups in the online sector. Marta is mentor of entrepreneurs to ESADECREAPOLIS, La Salle Technova i Founder Institute. She studied chemical engineering in ETSEIB (UPC) and has a MBA from INSEAD.

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Las Tope Dramáticas

Las Tope Dramáticas are a spanish band of electro pop, of a day to day basis, which you will feel identified. Their letters speak of normal things and quotidian, the music is very funny and dance along. They will be with Ulule to speak of theis experience as an independent artists and how was like carrying out a project of crowdfunding successfully


Lyona, one of the most important music video makers of our country returns to Soundie Music Video Awards, this time to make a conference. A talk where she will present her lasts projects and explain to us the strategies of how to become a reference in the music video sector.

Lyona (artistic name of Marta Puig, Esparreguera, 1979) is a music video producer. She studied cinema in l’ESCAC and specialised in direction. Since then she has produce more than seventy music videos bands like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, Zahara or The New Raemon, among others. She combines music videos with advertising and illustration, up to now she has published a total of 9 books. At present she is writing his first long film, a musical.