WHAT ABOUT MUSIC VIDEO AS A NEW SOURCE OF INCOME?
We want to put together on the same panel different representatives of independent digital music distribution companies and see which is their approach to commercialize music video in the new digital environment.
Today no music release is possible without a music video coming along. However, even if the video is not just a complementary part of the release process, the creators still might receive a tiny income from it. The recent law on article 13 in the EU tried to solve “the ValueGap issue” that affects YouTube and the User Generated Content (UGC) and is now concerning the music industry and creators.
The debate is open!
Many companies of DD try to find a strategic solution in order to capitalize this content, meanwhile, the Trade Association and the international organization of independents are lobbying in order to have a more fair legacy around the value gap.
Matthieu Philibert
Public Affairs Manager at IMPALA - European Association of Independent Music Companies
Stefano Negrin
Global Business Development at SonoSuite
Matthew Boone
Creative Director Scruff of the Neck