Soundie Music Video Awards is an international event dedicated to Music Videos held in Barcelona. Since 2016 it has become the occasion to share the best music video works representing international, national and local producers.
Soundie does not only share music videos, it represents a full day of music video experience with a full programme of conferences, panels, workshops and speakers all together with music artists performance that will share their music project with Soundie’s audience.
Music Video has gained increasing traction in our daily consumption, thanks to the appearance of digital channels for video viewing, and the vast penetration of smartphones. The statistics show that the majority of video consumption takes place through mobile devices and that the area showing most growth is that of video views.
On the other hand, the digital market, which is global by its nature, presents an increasingly ferocious competitiveness in the makeup of the industry for artists and independent labels in any location. For local artists to have the possibility of success in this global market, they must be capable of standing out above the other artists with which they compete for public attention.
It is in our interest to encourage creativity and to promote the sector by contributing with these awards to encourage not only the quality, but the quantity of video clips that are made nationally. We want to welcome not only the established independent music industry but also new creators, that is the reason why La Cupula Music came up with this award.
We understand that it is necessary to give it the importance it deserves, because other countries of cultural reference like Berlin, UK and the USA already have their international music video contests. We believe that Barcelona should be in this milieu with a prominent cultural event specifically focused on the video clip.